Optimizing Neopets for the search engines
I’ve always wondered why Neopets doesn’t optimize for the search engines but now I know why. It seems that Neopets relies on growing from its user-base by allowing them to refer and receive prizes, however; if Neopets actually paid attention to the search engines, they could double the amount of traffic that they receive - and attract even more members. Neopets relies on its merchandise and tv advertising to help the site grow, however; something that Neopets lacks is on-site optimization for certain keywords.
Let’s take their homepage as an example, its site title says “Welcome to Neopets!”, we already know that we’re at Neopets, but they fail to notice that. Why not a better title like “Neopets - Virtual pet site”, so who all know that its a virtual pet site where you can adopt virtual pets. Also, they use the same description on all pages “Neopets.Com - Virtual Pet Community! Join up for free games, shops, auctions, chat and more!”. We know its a virtual pet community, however; since they’re using the same description on all pages, the search engines don’t care and don’t use it but they use the content on the pages. Neopets is losing its market share to Marapets, however; if they change a few things such as; optimizing its games page by changing its title to something like “Games, Arcade games, flash games - Neopets” as its title, they could possibly rank for games - even though they are ranking on page 3. Its description could also be improved on the games page by replacing its current description with “Neopets has free games, free arcade games, strategy games and more in our games room!”. Neopets needs to improve a great deal if they wish to maintain their current lead as being the biggest virtual pet site on the web today.
Not only does the homepage and arcade games pages need improvement, they also need to open up their profiles to the spiders (improving indexed pages and getting pages crawled) and make each member’s profile contain the following usernamehere - Neopets and state in the meta description usernamehere is currently a member of Neopets.com. Do you want your own profile? Join Neopets.com”. Every single page on Neopets contains the same meta description as well meta keywords - why doesn’t Neopets think the search engines are important? After all isn’t Neopets the biggest virtual pet site? Well if they are (which we know they are) then why don’t they care about the search engines? We’ve tried sending them an email about this, but we’ve never received a response.
If neopets can improve their site for the search engines, they’ll most likely see an increase in traffic and new members - why rely on your fansites to promote and optimize for the search engines when you guys don’t know about the importance of optimizing your website for the search engines? We are a firm believe that Neopets can continue their quest of being the largest and most active virtual pet site - if they try to put an effort in on optimizing for the search engines. They have the largest game room of any pet site, so why don’t they make great use for it - by optimizing it for the keyword “games”, which is searched by thousands of visitors a day. It’ll really boost them by a lot.
So what do you guys think? Does Neopets need to improve for the search engines?
Neopets fansites ranking for Neopets
Like our marapets fansites ranking for marapets article we’ve now decided to help neopets fansites owners on how to get ranked for “Neopets” without much effort.
Ranking for Neopets is a highly competitive term, however; if you work hard to rank for the keyword, then you can do it - it’s not hard. Neopetsfanatic, thedailyneopets and neonewsnow have done it, however; they’ve been around for about a few years now, but we can teach you how to get ranked for neopets in about a few months instead of a year.
Have you created new text links for users to link back to you using neopets as your link anchor? Have you implemented customized site titles among your pages? A good title on your index would be Neopets, Neopets cheats, neopets help that way you’re telling the search engines that you’re a neopets fansite and you have cheats. Remember your meta description + keywords are also the key. You need to have neopets in your description at least 3 times, so a good meta description to rank for Neopets would be. We’re a neopets fansite that has neopets cheats, get neopets help and chat with neopets users; however, it doesn’t stop there. Make sure to implement header tags among your pages. We believe in competition and if you’re a neopets fansite owner, then you should try to rank for the keyword so that you can start making money from your neopets fansite for free. It’s not hard.
Have you optimized all your pages yet? Make each page have a new title, so if the page is about neopets dailies and has a list of them, then a good title would be “Neopets dailies - Neopets help, Neopets fansite” and a good description would be “Neopets dailies has a list of neopet dailies so you can find all the dailies”, of course our description is basic, but if its edited it should be more successful for you. Neopets is a highly searched keyword and people looking for neopets helps or cheats would more than likely search for neopets cheats than the regular neopets keyword. We wish you the best of luck with trying to rank for neopets and if you can do it be sure to let us know!
Neopets cheats is a market of its own.
Neopets fansites have been a lot of focus on cheats for Neopets but they’re not exactly cheats. Most cheats for neopets are actually game guides, neopets tips and ways to become a successful Neopian. Neopets fansites owners generate over $200/day via google adsense - by placing their advertisements in highly-viewed places such as; the neopets dailies list, freebies and more. Many webmasters have decided to jump on the bandwagon of creating a successful neopets cheats fansite by optimizing for search engines, relying on word of mouth and building quality backlinks to their neopets cheats fansite, however; that’s just a plus. You can make even more money from your neopets cheats site if you optimize for the visitors as well.
Neopets cheats fansites have been around ever since Neopets went live. Pinkpt was one of the first to do it, however; they’re not so big anymore, but have recently recoded their site to be powered by Wordpress - to be viewed by search engines better as well as get ranked for the most-searched Neopets keywords. There was also another report by Neopetsfanatic’s owner of generating over $35 a day in revenue, however; that’s just a sign. Her blog doesn’t contain any unique content, but the visitors don’t know that. If you do your research a lot of the neopets cheats fansites may have unique content, but some have the same game guides as other neopets fansites. What’s so different about being a neopets cheats site than being a fansite? Isn’t it the same market? Not exactly because some of the cheats forums have neopets programs, neopets hacks and just want to become the #1 neopets cheats forum - and have been reported to receiving C&D (cease and desist) letters from the Neopets legal team - asking them to remove all the programs that are used to abuse Neopets.
Is this right? Isn’t Neopets just a game? You’re right but all top games usually contain cheats, Neopets is not so different. Neopets cheats will always be around as long as Neopets is successful. As long as Neopets continues to grow; Neopets cheats sites will do.