December 2007 is now over - and income was down for a lot of publishers this month, but we’ve managed to stay in our monthly average for income - since we’ve learned how to use multiple advertising networks (diversity) instead of just relying on one network for our monthly income - so since our main income generate was down for the month, our other ad companies managed to pick up one another’s pace and actually increase our income for the month, however; we made $7 less than we did in November - so basically we did pretty good for December - and since one of the ad networks that we started to use in December wasn’t actually on one our site the whole month, we could of probably made a bit more, and surpass our income for November, but we didn’t, but we’d say December was a pretty good month for us - since a lot of advertisers weren’t pushing their niche sites across the web, but it’s a new year now - and we hope our income will go through the roof this year, but we’ll see.
So, how did you guys do in December?
For those that are running massive sites - and/or content-rich sites that use Adsense and other advertising networks and you’re complaining on the various webmasters forums, then you have to remember, the holidays always have low earnings - because more advertisers are trying to push their shop sites, in order, to compete with the other affiliate sites that try to push merchandise to their consumers, but, as the holidays are coming to an end in a few days - we should expect our earnings to go back up, however; if you don’t notice an increase in your earnings, then you need to try to build your site back up - increase traffic, add more content and try to build links with relevant sites.
So, if your earnings have been sucking throughout December - how much of a decrease was it? Did your earnings drop 50%?
December has had multiple reports on various webmaster communities on being a bad month (income wise) for various publishers. Randy brown also posted the following on his blog:
One of the problems is that Adsense earnings are low this month. Seeing what has always been my largest source of income drop is a bit unnerving - what would you think if your biggest earner was at an all time (or near-all time) low?
Why is December such a bad month for everyone? Is it because all of the advertisers are trying to push their affiliate-based shops - and niche sites aren’t going to make nearly as much this year - or is it a sign of things to come - and the end of big buck earners on adsense?
We’re as clueless as you are, but if you have any reports for this month - then please let us know how your income is doing this month. Is it higher? What type of a site are your running? A content-rich site or a shopped-based sites? We need answers here guys, and the more answers we receive - the better chance we’ll have at coming to a solution of this problem.