Neolodge needs to step up!
Neolodge needs to step up!
Neolodge is currently one of the biggest neopets fansite on the web today, but how would we know to go to Neolodge for neopets dailies guides, neopets freebies and plot coverage when Neo lodge fails to optimize their website for the search engines but still maintains an active user-base.. Neolodge could be an even bigger neopets fansite if they optimized their website better.
So, what should Neolodge do to improve? Well, we have a few tips actually that can hopefully bring Neolodge’s traffic up.. Their current meta description reads “NeoLodge.com provides users with a site to get information about Neopets.com, including Neopets chea”. What kind of site-description is that? It looks like it was written by a little kid and a much-better description (so they can attract more neopets fans) would probably be “Neo lodge provides neopets users with a neopets fansite to get information about Neopets.com, including neopets freebies, neopets games, and neopets dailies”. Not only would these changes help them get ranked on google and various other search engines for “Neopets”, it’ll help them grow faster by maintaining a much-better meta description for their loyal visitors.
On-site optimization. Neolodge doesn’t have any header tags anywhere and on their index, they could use one such as;<h1>neopets cheats, neopets freebies</h1> and underneath the header tags they could write up a short description on what Neo lodge offers to neopets fans. Their homepage currently just includes the neopets news and a few graphics from their site. They need to optimize so that they can attract more Neopets fans. Why lose out on potential traffic and new visitors?
Losing traffic to competitors. Isn’t neolodge supposed to be one of the biggest neopets fansites on the web? It’s not; if it was it would be on page 1 on google for “neopets”, its losing out to The daily neopets and Neopets fanatic both are owned by not smart owners when it comes down to the search engines. Neo lodge has more content so they shouldn’t have a problem with getting ranked.
Our tip to Neo lodge: Implement these changes and watch your traffic go up! You guys may think that we care a lot about the search engines, but we don’t. Search engines are the key to a very successful fansite as well as a virtual pet site. Sure, you have your word-of-mouth traffic, but why don’t you try to get traffic from the search engines as well?